Are advertisements related to Capitalism?

Are advertisements related to Capitalism?

Name of the paper: Mass media and Communication

Roll no: 07

Prepared by: Dipti Vaghela

Dedicated to: Department of English M.K.B. University

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Introduction:

       As a part of mass media paper I made this assignment. Here there are some questions which I want to define in my assignment as under,

-        What is Advertisement?

-        What is Capitalism?

-        Are capitalism and advertisements related?

-        How we can conclude it?

What is Advertisement?

        First let’s we understand through definition as under,

‘Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.’
        From this definition we can say that it is one type of medium through which we can know something about many things. Industrial people use it for making famous their products. So it is very useful media in this time.

There are many usages of advertisements like to make people aware, to develop products, to know about currant time, etc. There are types of advertisement like print, video, poster, etc.  So it is related with so many Medias like T.V, news paper, internet, poster, magazine, radio, etc. These are very important to publish advertisements. There are types of appeals which are used in advertisement like emotional appeal, rational appeal, personal appeal, social appeal, fear appeal, humor appeal, sex appeal, music appeal, scarcity appeal, masculine Feminine appeal, brand appeal, snob appeal, adventure appeal, less than perfect appeal, romance appeal, emotional words/sensitive appeal, youth appeal, etc.

Advertisements are useful for us in various aspects. It is useful to develop knowledge of the consumers. From the advertisement consumer know about it and they can buy whatever they want. Consumers have various choices to buy the things nobody can force to buy anything so people are free to purchase anything. People can also compare two different things and look at its merits and demerits. And after comparing they decide that which one they want to buy. Thus, advertisements are very useful for everybody. It also harm to us because when we look at the advertisement of any product it looks like beautiful but in real it is not so. There are some advertisements related to washing powder and it show that all clothes become clean but when we use it at that time it is not like that. So we can say that advertisements are showing products not look as it is but more than it. So sometime it may harm to people.

There is one statement that ‘power played a vital role everywhere’. And no any single place is that where we can’t see it so obviously it is also in advertisements. So let’s know about it.  

What is Capitalism?

        Capitalism is an economic system based on private ownership of the means of production and their operation for profit. Capitalism means powerful people can enjoy this system. It is useful for rich rather than poor.  Poor people can’t afford to live in this system because it is coastally. In this time also we can see that some children want to do science but they can’t do it because privatization of schools. And for rich people it is blessing while for poor it is curse. Poor people are unable to study in science because it is too coastally so they choose another line. So we can say that Capitalism make difference between rich and poor. And we can say it is everywhere whether it is advertisement or any other thing. So now let’s know that how capitalism affect advertisement?

Are capitalism and advertisements are related?

       Yes, of course these are related with each other because to give advertisement is worthy and everybody can’t able to give it. We can see that in television advertisement is always of that company or products which are rich. Poor people and industries can’t afford to give it in advertisement.

        Now let’s we know some examples from advertisements one by one. If we look at advertisements coming in T.V so famous and rich people can give it like Parale, Dairy milk, Amul, Pepsi, Coca-cola, Colgate, etc. These all examples are those who can able to give it. While there are many other products like Gruh Udhyog, Chat puri, oil like Dhupel, etc. There are so many products which advertisements are not coming in T.v, Radio, Net, etc.

        If we think about small thing like when rich people died at that time full page coming in news paper with the title ‘Shradhanjali’. But if we think about poor people so nobody knows about them. What happened with them not a single note comes in news paper. So the difference between rich and poor we can also see in those things. If anything happened with rich people everybody knows about it but if that thing happened with poor people so nobody care for that. And we can see it everywhere.

        Indirectly through advertisement we can also communicate with each other. When we watch any advertisement about product and we think that it is good and we purchase it so indirectly it is one type of communication. But only rich can able to do it while poor can’t.

        If we look at it in movies, there is also we apply it. Some directors are able to produce advertisement of movies while some are not. If we compare two movies like ‘P.K.’ and ‘Rang rasiya’ so if we look at qualitatively so Rang rasiya is better than P.k. but yet P.K become more popular than Rang rasiya. And the reasons are they have not enough money to make it famous. And because of that reason movie of P.K. become more famous. There are many products, movies, etc in which power and money played a vital role. Without power or money we can’t do good things. And there is one proverb in Gujrati that “nana vagar no nathio, ne nane natha lal”. As same those who have money they are on power position.

Conclusion    

        So from these various examples we can say that power of Capital people is always there. So in advertisement also we can see the power full people did all the decisions and all the things. They are able to give enough money for advertisements and that’s why their products become more famous comparing with poor people. They are also wanted to give advertisement in many Medias but they can’t because of less money.

        Thus, we can say that advertisements and capitalism are related with each other.  (htt)

Works Cited

n.d. <Wikipedia contributors. "Capitalism." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 25 Mar. 2016. Web. 26 Mar. 2016.>.

n.d. <http://www.dictionary.com/browse/capitalism?>.